About Me
Relax, you’re gonna get some
I’m Joey Cruz, founder of Hawk Edit, LLC—a creative studio born from years of evolution, reinvention, and the pursuit of something real.
My path hasn’t been straight or predictable. I’ve worn different hats, built different careers, and learned what it means to start over—more than once. Each chapter taught me something essential: how to adapt, how to see beauty in the details, and how to create meaning out of chaos.
What always stayed constant was my drive to create. Even while working in other fields, I found myself drawn to the camera, to design, to the process of turning ideas into something tangible. In 2014, that pull became impossible to ignore. I started freelancing—shooting photos, designing visuals, and building websites—not because I had to, but because I needed to.
Those early projects reignited something I’d almost buried: the joy of creating freely, the challenge of capturing emotion and story in a single frame. Over time, that passion evolved into Hawk Edit—a space where creativity meets clarity, and every project is crafted with purpose and precision.
Today, Hawk Edit stands as the product of all those twists and turns—the lessons, the risks, the restarts. Every photo I take and every design I build reflects that journey: grounded in experience, guided by creativity, and driven by the belief that reinvention isn’t a detour—it’s the point.